No nonsense

A digital campaign to help promote color variety and style options when wearing no nonsense's tights and leggings. Project involved the creative direction of a multi-day photo shoot to capture sequential images that were animated into stop-motion narratives. Process includes storyboarding, art direction, campaign strategy, design, layout and animation.  

In order to keep talent within frame, we worked with wooden boxes that mimicked the aspect ratio of digital display ads.